In collaboration with Si Vas Descalzo, we created a stage for the launch of a new Adidas sneaker. The concept stemmed from the idea of layering, building an artificial environment from construction materials and research developed in our studio. We used wood, tiles, sprayed aggregate, and plasterboard, combined with natural plants and overlapping planes to generate textures, volumes, and spatial dynamics that shaped a unique scenographic setting.

The aim was to craft a space where materials, architecture, and nature intertwine, offering attendees a visual and sensory experience that invites them to explore the relationship between design, construction, and the artificial landscape.