Hiitsudio is a hybrid between the “boutique” aesthetic of the new gyms and the spatial experience of a completely personalised service concept tailored to the needs of a user who values design and brings it into their urban routine.

It is partially inspired by the London “Boutique gym” aesthetics, but in its adaptation we managed to customize that design, bringing a little bit of that national mix through the tradition of the stucco on its walls and the Mediterranean colour range, but always keeping its concept of lighting so urban and contemporary, typical of this typology.

If we have to talk about challenges in design, the biggest challenge has been how to integrate these concepts into the so-called “new normality” in terms of flows and protocols that in the end have a design response implemented in the space, remaining almost unscathed by the transformations that this has entailed.